Founded by mother-daughter team Tamara and Henriette Warren in 2019, Le Car educates, prepares, and advises drivers about the cars of today and emerging mobility options that will be available tomorrow. 

Le Car’s industry-first data driven car shopping tool, The Caroscope matches car shoppers to vehicles based on their individual wants and needs, and underpins Le Car’s advisory services, content arm, and research division. The Le Car community is intentionally inclusive of women, who drive car buying decisions in every sector, and are historically underserved by the industry.

Le Caroscope

Finding the right car means asking the right questions, in a judgment-free zone. Introduced in 2019, The Caroscope, is a fun shopping tool personalized to the needs of the individual car shopper. For shoppers considering the switch to an electric car, Le Car offers a new EV quiz to help assess EV readiness. Le Car takes a curated hands-on approach to quiz results and does not provide automated responses.

Le Car Therapy sessions offer personalized vehicle options and space for car shoppers to talk through car ownership at any stage in the research process. Le Car Experts draw from trusted real-world industry experience in journalism and psychology, and have personally recommended over 3000 vehicle options.

Cars are about the people who drive them, and express how drivers want to feel behind the wheel.

The content Le Car covers shows the community why cars matter. 
Cars overlap with culture, design, style, and modern technology in fascinating ways that Le Car highlights and unpacks.

Through this lens, Le Car makes inroads with diversified audiences — untapped enthusiasts. Le Car introduces car culture in creative ways long before the pressure is on to make a crucial car buying decision. Car education can be fun for all.

Le Car partners are like-minded design-driven brands in multiple industries that share goals to educate diverse groups of consumers.  Le Car offers partners unique insights and strategy services based on proprietary data and a broad network of industry experts. Le Car’s research platform is attuned to the nuanced ways professional women consumers will shape the future of the car industry. 

Since 2019, Le Car has been hosting a series of cultural experiences across the nation. From panel discussions to educational seminars to book parties, Le Car has executed a variety of engaging and immersive events with notable guest lists to start a conversation about the relationship between cars and culture. 

DESIGNING THE SANCTUARY

A Discussion at the Cross Section of Architecture, Art + Automotive DesigN